Your fundraising event should be well produced like a piece of theater with Beth Sandefur
#006 – Beth is the founder and owner of Beth Sandefur Events. She works with nonprofits to help them execute successful events. Beth is a seasoned event planner with a strong background in development and hands-on experience with theatrical production. Her efforts focus on planning and execution of fundraising galas, typically with a large auction component. As a planner, she believes in working with clients to find the inefficiencies and redundancies in their systems to create a streamlined approach, keeping the organizational mission in the forefront.
Beth taught us the importance of setting your goals and visualizing your outcome and working backward from there.
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Resources
Sample Gala Volunteer Job Descriptions
3 Key Takeaways
- Consider your goals before planning your event:
- Is your goal to raise funds?
- Is your goal to build brand awareness?
- Do you want to honor community leaders?
- Make sure your goals are in line with your organization’s history. It doesn’t make sense to have a $250,000 goal when your event has never raised more than $30,000.
- Your event should be scripted. What appears to be organic and spontaneous to your guests, is actually well planned and carefully orchestrated.
Show Notes
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