All The Deets On Peer To Peer Fundraising With Chris Hammond
#035 – Today I am speaking with Chris Hammond. Chris founded CGC as a full service consulting firm offering nonprofits strategy on communication, marketing, development, and fundraising. They free up nonprofit boards and staff so they can spend more time on their missions and less on admin stuff.
One of CGC’s superpowers is Peer to Peer Fundraising. They teach their clients how to leverage their supporters’ networks to raise money by committing just 15ish minutes per week to educate their friends and family on this organization they love.
This is A LOT less cost and stress compared to an annual gala.
As for challenges organizations face, Chris says:
“One of the biggest things we’ve seen our clients facing is change and evolving and innovating.”
Be sure to stick around to hear how one of Chris’ clients turned a $2,500 donor into a $15,000 donor.
Check out CGC at – https://cgcgiving.com/
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Resources
- Website
- YouTube
- Mailchimp
- Constant Contact
- Salesforce
- Hubspot
- Center For Food Action
4 Key Takeaways
#1 Use a welcome email series to onboard new supporters;
#2 Dealing with change is one of the biggest challenges for organizations;
#3 Peer to Peer Fundraising is a more formulaic and predictable form of fundraising;
#4 It is as important to have supporters open doors with potential donors as it is to have a super compelling message.
Check out Groupfinity.com for the show notes and links for this episode.
Show Notes
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