January 2020

Effective Social Media Strategies for volunteer groups with Kevin Nichols

#005 – Kevin is the founder of The Social Engineering Project, a Microsoft and Google funded social impact venture with Stanford University, designed to address the lack of diversity in the tech industry.  Kevin really knows what he is talking about when it comes to social media.  He was an early user of Linkedin and is featured in the Linkedin Hall of Fame.  He has also been featured in a number of publications, including Yahoo’s Blog, the Examiner, CNN Money, Reuters, MarketWatch and the Wall Street Journal.

We talked about Facebook, Linkedin, YouTube, Pinterest, Twitter, and Instagram and how to use them differently.  We also talked bout the difference between using Facebook Pages vs Facebook Groups.  Kevin teaches how to use social media to engage with your community and drive them to your website where they can ultimately make a donation.

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Resources

Social Media Explained

The Social Engineering Project

Hack the Hood

Canva

Salesforce.org

Network for Good

Go Get Funding

3 Key Takeaways

1. Social media is about engagement, not simply outbound communication.
2. Be deliberate about what you are sharing. Post content that your community will find interesting so they will engage.
3. You have to be consistent with your postings otherwise people will lose interest.

Show Notes

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How to knock your next fundraising auction out of the park with Greg Quiroga – Part 2

#004 – Greg is the owner and founder of Stellar Fundraising Auction.  He is a fundraising auction GURU.  He runs fundraising auctions for big and small volunteer organizations, including schools and shares a wealth of knowledge on how you can bring in more money at your next fundraising auction.   We had such a good exchange and he brought so much value that our conversation went longer than we planned.  This is Part 2.

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Resources

3 Things to know when you solicit auction items

http://www.stellarsf.com/video – Watch Greg’s video to see how a professional auctioneer can make a difference in your event

3 Key Takeaways

1. Fundraising auctions are relationship events for your community, donors, and vendors.
2. If you have a motivated group, even if it is small, that is committed to doing the work and doing it early, you can put together a successful fundraising auction.
3. Every group or organization has connections to provide unique experiences that special to members of its community.
4. A fundraising auction requires a lot of work so if your fundraising goal is not at least $35k – $50k, an auction may not be right for you.

Show Notes

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