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December 2020

Learn the little known secrets about how Facebook Fundraisers for nonprofits work from the Nonprofit Fixer – Sean Kosofsky.

#016 – Sean Kosofsky is the Nonprofit Fixer.  He has cracked the code on how nonprofits can improve fundraising with facebook fundraisers.  He shares some of his little known secrets with us in this interview.

Sean says that if you have 500+ Facebook friends, you can raise $1,000.  If 10 people in your organization do this, you can raise $10,000.  It only takes a month

One secret is you have to do the work.  The good news is, you likely already have the skills to do this.  If you know how to post on Facebook you can do this.

Be sure to check out his website to access nonprofitfixer.com to learn all 8 of his secrets.

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Resources

The Nonprofit Fixer

8 Expert Tips for Raising $10k+ With Facebook Fundraisers

Brian Nash

4 Key Takeaways  

#1 People are FAR more likely to give, if someone they know and like asks them;

#2 Get people willing to do it, have them invite their Facebook friends, and post daily; 

#3 You will be surprised by the people who donate; AND

#4 Don’t assume someone doesn’t have money to give – don’t be both the buyer and the seller.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:53] Facebook has billions for nonprofits.
[3:10] Facebook has cracked the code. It is a giant database of billions of users.
[3:31] Peer to Peer Fundraising.
[3:45] People are FAR more likely to give or do something if someone the know and like asks them.
[4:24] 501(c)(3) organizations get the lowest fees.
[5:19] Sean made $20k in the first time he did this.
[5:37] It is like a Facebook event. You have to have i) a start date; ii) end date; and iii) invite your friends.
[5:56] Biggest mistake is that people only post to their own page.
[6:32] If you invite all of your friends, they will see your posts.
[7:21] #1 reason people give is because they were asked.
[7:31] The best fundraisers are the ones with a daily ask.
[8:09] No one goes to Go Fund Me 10x a day, but they go to Facebook constantly.
[9:18] What are the fees?
[10:06] Facebook's fees are nominal, maybe 2% or lower.
[11:09] Biggest day of giving on Facebook for giving is Giving Tuesday.
[11:37] Run your fundraiser for 2 to 4 weeks to create momentum.
[11:55] 30 sample Facebook posts.
[12:27] CEO - Chief of Enthusiasm and Optimism.
[12:53] You don't need any fancy graphics, just pictures and links.
[13:43] Organizations don't need followers. Individuals run the fundraisers.
[14:26] All that matters is you have individuals with their own friend groups
[14:32] The sweet spot is to get people with 500+ Facebook friends. They should be able to raise $500 - $1,000 each.
[16:10] You could be doing this year round.
[17:05] You will be surprised by who donates.
[17:45] Invite every single friend - let them decide if they want to give or not.
[19:05] Post once a day for 30 days.
[19:15] It is faster/easier to invite friends on a mobile device than a computer.
[20:12] Just spend a minute a day for 30 days.
[20:18] Invite all your friends on Day 1.
[21:24] Most people with 500 friends can raise $1,000 in 30 days.
[22:18] One group raised $100 million in a couple of months.
[23:40] One group had 28 fundraisers that raised $25k in 25 days.
[24:34] Get people willing to do it, have them invite all their FB friends, and post once a day. That's it!
[25:15] One board member went from raising $250 to $2k in weeks, satisfying her annual board commitment.
[26:14] It costs nothing to run a Facebook Fundraiser.
[27:32] Don't assume who does not have money to give.
[27:52] Don't be the buyer and the seller.
[28:30] You owe it to the people you serve to continue raising funds.
[30:04] 2021 is going to be rough for in person events.
[30:24] Sean's friend Brian Nash raised money via a live stream cabaret event.
[33:17] All 8 tips / 30 sample posts / Guide

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Posted in PodcastTagged community, coronavirus, coronavirus crisis, covid-19, donation, Facebook fundraiser, fundraiser, fundraising, group, leader, mission-driven organization, nonprofit, organization, profitable fundraisers, shelter at home, social distance, volunteer organization

What every small nonprofit leader should know about keeping their organization in compliance and in good standing. Nonprofit lawyer Ellis Carter teaches us how to do just that.

#015 – Ellis is a nonprofit lawyer.  She started the Charity Lawyer Blog to help nonprofits make sense of compliance and legal matters.  Her motto is Nonprofit Law Simplified and that’s just what she did in this interview.  

She simplified a number of nonprofit legal and compliance requirements that a lot of small groups struggle with.    

We talk about compliance requirements around:

-getting your 501c3 started;

-how to register with your state; AND 

-what you need to do every year going forward to stay in compliance.

We also talked a good deal about when it makes sense to get a fiscal sponsor.

Be sure to check out her website to access her registration guide, which is summarized by state.

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Resources

Caritas Law Group

Charity Lawyer Blog

How to start a nonprofit

Charitable Solicitation Registration by State

Charitable Solicitation and Professional Fundraiser Registration

4 Key Takeaways  

#1 Many groups misinterpret registration exemptions;

#2 There are filing requirements for almost all organizations, even if you have no revenue; 

#3 Just because you are a nonprofit does not mean you are tax exempt; AND

#4 Small groups that intend on getting government grants, may consider getting a financial sponsor.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:50] If you do not file for 3 years, your status will be revoked.
[3:22] Once you start soliciting funds in other states, you could trigger registration in those states.
[3:46] Compliance issues may arise if you hire people.
[4:55] Many groups misinterpret the registration exemptions.
[6:00] You have to apply to the IRS for tax exemption.
[7:05] You must register in your state of domicile.
[7:25] What if you're a chapter?
[8:38] Group exemption.
[10:10] Nonprofit vs Tax Exempt.
[12:12] Is it easy to get re-instated your status is revoked?
[12:50] Everyone needs to file, even if you have no revenue.
[15:35] Can just start over with a new name?
[17:28] Is Fiscal Sponsorship right for my organization?
[24:38] Legal checkup.
[25:08] Messy compliance can be a smoke screen for fraud.
[26:03] Small groups that intend on getting government money should consider getting a Financial Sponsor.
[28:40] Board needs to look for red flags.
[29:20] Why Ellis started the Charity Lawyer Blog

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Posted in PodcastTagged 501(c)3, cause, community, donation, financial sponsor, fundraiser, fundraising, group, impact, leader, mission-driven organization, non profit registration, nonprofit, nonprofit compliance, organization, sponsorship, tax exempt, volunteer organization
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