How to build deeper relationships with your donors and boost your nonprofit fundraising in 2021 so you can build stable donation streams for years to come – Dwight Adkins.
#018 – Dwight works at Swaim Strategies where he helps nonprofits maximize fundraising. His superpower is relationship building. He has been building and cultivating relationships his entire life. Dwight believes “relationships are the key to life and the more you invest in relationships, the more enriched life will be.”
2021 is NOT a time to relax. Spend the year investing in your donor relationships. Reach out to donors and figure out how you can add value to them. Even if people or companies can’t give this year, cultivating relationships now will set you up for future giving when they are in a position to give again.
Dwight walks us through 1) why this is important AND 2) how to do it. He gives us some great tips on how to develop authentic, deep, and mutually beneficial relationships. You need to commit to it, but the good news is, these are skills most of us already use in our personal lives.
Be sure to check out swaimstrategies.com to learn more about Dwight’s work.
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4 Key Takeaways
#1 The fundamentals of development are the same as those in relationship building, listen to the donor and ask genuine questions;
#2 Treat them the same way you want to be treated; listen to their priorities;
#3 It’s easier to cultivate and steward an existing donor relationship than to go out & get a new donor; AND
#4 The most reliable and recession-proof types of gifts are from individual donors, not corporations.
Show Notes
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