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March 2021

What everyone ought to know about marketing and communications for nonprofit organizations with Kivi Leroux Miller.

#022 – Kivi Leroux Miller is a communication and marketing guru.  She lends her superpower to nonprofits – helping them craft clear, effective, and timely communication to their communities, donors, volunteers, and partners.  

She shares some easy and straightforward steps that we can apply to our own organizations.  
Kivi has several “Rules of 3” that help simplify all of this.  Be sure to stick around until the end to hear them all. 

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Resources

nonprofitmarketingguide.com

Book

4 Key Takeaways  

#1 Be sure you are clear on 1) who you are talking to; 2) what you’re saying to them; and 3) how you plan to deliver that message;

#2 Your community is NOT the entire world – you need to fine tune your target market;

#3 Consistency is more important than frequency; AND

#4 Create a 4-6 editorial calendar.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:03] Who are you talking to? What are you saying? How are you saying it?
[3:16] There really is no such thing as the general public.
[4:31] Psychographic NOT Demographics.
[4:57] You have to know who you are talking to.
[7:10] The people who take action are your people.
[7:44] PUT - Personal Useful and Timely.
[9:58] How do you deliver your message to your people?
[11:17] Think about what people are looking for on Google.
[13:20] Consistency is better than frequency.
[15:49] Pace yourself.
[16:39] Figure out your home base.
[17:14] Just because it's a good idea does not mean you need to do it.
[20:00] Create a 4-6 week editorial calendar.
[24:44] ASK, THANK YOU, and REPORT.
[27:27] Make a choice and follow through.

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Posted in PodcastTagged 501c3, communication, community, leader, Marketing, mission-driven organization, newsletter, nonprofit, organization, social media, volunteer organization

How to build effective community partnerships:  Kristine Ensor shows you how to find the right partners to put your small nonprofit on a path to financial stability.

#021 – Kristine Ensor is an experienced and successful fundraiser and freelance writer.  

She has figured out the power of community partnerships to drive long-term support.  The great news is YOU can do what Kristine has done!  Anyone can.  You just have to put in the work of finding the right partners and then cultivate those relationships.

Kristine gives some great insight on just how to do that.  Collaborating with a few good partners can free you from the stress of dialing for new dollars every year.

Be sure to stick around until the end to hear Kristine’s first-hand account about how one volunteer day unexpectedly turned into years of financial and board support from the local office of a national cable tv provider.

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Resources

Kristine Ensor – Linkedin

Donorbox

4 Key Takeaways  

#1 Companies look for partners who actually do the work for the causes they believe in;

#2 Networking is ESSENTIAL – relationship building is at the core of building strong partnerships; 

#3 Participating with your local chamber of commerce is GREAT way to meet potential partners; AND

#4 Don’t stop after you’ve received a check – sit down with your partners periodically and find out what is working for them and figure out how you can provide more value to them.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[3:00] The FIRST step in identifying community partnerships.
[5:42] Companies look for nonprofits with expertise in the causes they care about.
[6:22] Get clear on WHY you want a community partnership WHAT you can offer the partner.
[6:48] It's all about relationships.
[8:35] Who do you know and who do they know....
[9:48] Looking for grants....
[11:04] Start a networking database.
[12:13] Networking is essential.
[13:05] Chamber groups LOVE nonprofits.
[15:51] If both sides are excited, that is a sign of a good partnership.
[16:08] Communication is key.
[17:22] Bring solutions instead of just asking for a check.
[17:45] Get testimonials when you do good work.
[19:33] Do regular reviews with your partners to ensure objectives are being met.
[21:03] You have to be ok cutting loose if it's not a good fit.
[22:13] Comcast Cares Days

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GroupFinity

Posted in PodcastTagged 501c3, community, community partnerships, donation, donors, fundraising, group, leader, mission-driven organization, nonprofit, organization, volunteer organization
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