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June 2021

The secrets to nonprofit fundraising in the age of coronavirus – with Brock Warner.

#024 – Today I am speaking with Brock Warner.  Brock is an experienced and skilled fundraising executive.  He has over a decade of experience fundraising for social causes at senior levels in a variety of sectors.

Brock is a best-selling author, coach, and digital fundraising professor.  He is a sought-after conference speaker, at conferences throughout North America.  He is actively shaping the next generation of professional fundraisers by bringing practical experience to life with engaging, honest advice.

He shares some great nuggets, but one that really resonated with me was:

“Ask for what you need, not just what you think you’ll get”

He has a ton of free resources on his website – www.brockwarner.ca

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4 Key Takeaways  

#1 You need to remain PERSISTENT with your social media strategy;

#2 People give to people so you need to develop relationships with your donors;

#3 Understand why people are giving to your cause; AND

#4 You CANNOT say thank you enough.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[1:37] Since the pandemic started, there has been a rapid embrace of digital.
[2:27] Organizations that put all their eggs into a single offline basket struggled.
[4:25] Orgs that lacked email marketing lists and active social media communities were left scrambling.
[5:27] I work with organizations to help them understand where big opportunities might exist...
[8:14] Social media strategies could fit into two buckets: 1) Persistence AND 2) Hot or Miss
[9:35] Persistence strategy is a bit like investing in your 401(k).
[11:43] You should build relationships with people who have been generous enough to give you money.
[13:42] GOLDEN RULE of FUNDRAISING - people give to people.
[15:32] Work closely with the people who love you the most.
[16:29] Your ideal entry way to a new donor is through a peer.
[16:45] People want to fund solutions.
[17:50] Individuals think about causes and issues vs organizations.
[19:04] Find a good partner and ask for need vs funding a budget.
[19:51] Building relationships takes time and effort.
[24:49] Take time to talk to your donors.
[26:48] Tips and Tricks...
[27:43] You can't thank people enough.

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Posted in PodcastTagged community, coronavirus, coronavirus crisis, covid-19, donation, fundraiser, fundraising, fundraising for nonprofits, group, leader, mission-driven organization, nonprofit, Nonprofit fundraising, nonprofit fundraising during covid, nonprofit fundraising for dummies, nonprofit fundraising in 2020, nonprofit fundraising in the age of coronavirus, organization, predictable, profitable fundraising, relationship building
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