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May 2022

How AJ Steinberg Became The Queen Bee Of Fundraising By Creating Amazing Committee Chairs And How You Can Do The Same.

#039 – Today I am speaking with AJ Steinberg.  AJ is a professional event producer with a background in both fundraising and engagement neuropsychology.  She produces, consults, and trains but, above all else, considers herself an engagement strategist because…

“engagement is what it takes to work with volunteers and also to create engaging events.”

For over 20 years she has produced more than 100 successful events all over North America and raised millions of dollars for nonprofits from her Los Angeles based production company.  Some of her best advice is simple yet effective – make your volunteers feel like the superstars they are….

“I do not ever have an email that doesn’t either end or begin with – hey there, I, first of all, want to thank you for the time that you’re putting into this. I love working with you. I make them feel like superstars because they are superstars.”

She is a recognized subject matter expert and trainer, presenting on subjects such as nonprofit event planning, event sponsorships, committee and volunteer leadership, generational giving, and guest engagement.

Check out AJ at – https://queenbeefundraising.com/ 

Be sure to stick around until the end to hear what AJ has to say about committee chairs stuck doing all the work.

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Resources

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4 Key Takeaways  

#1 Community and engagement is the #1 most important thing when you’re interacting with volunteers;

#2 87% of volunteers become more meaningfully involved with the organizations after they have their volunteer experience; 

#3 Clear and regular communication with your volunteers is key to your event’s success; 

#4 Make your volunteers feel like the superstars they are.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[3:00] 87% of volunteers become more meaningfully involved with the organizations after they have their volunteer experience.
[5:54] The most effective way to use your volunteers is to build it into a team.
[7:49] Energy comes from choosing the right people.
[9:40] Create your hive so that it is set up for success.
[10:11] If you don't choose the right Queen Bee your experience leading them is going to be difficult.
[11:24] You need a cheerleader.
[14:24] Committee members become more involved, happier, and bigger donors ultimately.
[15:20] I consider myself an engagement strategist
[19:38] Community and engagement is the number one most important thing when you're interacting with volunteers
[20:50] When you really understand the value of relationship building it's it makes everything worthwhile
[26:32] Find AJ

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Posted in PodcastTagged 501c3, AJ Steinberg, committee chairs, corporations, Foundations, fundraising, fundraising ideas, Groupfinity, nonprofit, Queen Bee Fundraising, relationship building, small business, Strategy

How To Build A Better Fundraising Foundation, Especially In The New Post Pandemic World, With Jenni Hargrove.

#038 – Today I am speaking with Jenni Hargrove.  Jenni is a nonprofit guru who advises nonprofits on management, marketing, and development strategies. She has amazing free resources on her website including her podcast The Nonprofit Jenni Show.  In this interview, she shares the risk many nonprofits face when they limit their fundraising efforts to only 1 big event per year.

“I always tell them that when they’re thinking about stabilizing their revenue in the long term is that you need to think about your revenue streams sort of as a stool.  So that’s why we don’t like to have just one or two revenue streams because that only gives you one or two legs to stand on. You really want at least three different types of revenue streams. And so that, doesn’t mean having three fundraising events that would only count as one leg on the stool because it’s only one type of revenue.”

She began her career working in corporate philanthropy for a really big international corporation.  Her job included picking and choosing which nonprofits would get funded.  She wanted to create resources for the so many nonprofits she had to turn down.  AND Nonprofit Jenni was born.

“It is just much more fulfilling for me to be able to serve the 99% versus the 1%.”

Check out Jenni at – https://www.nonprofitjenni.com/ 

 Be sure to stick around until the end to hear all about the Nonprofit Jenni Book Club.

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Resources

  • Website
  • Instagram
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  • Oasis Bike Shop

4 Key Takeaways  

#1 You need 3 legs to your fundraising/ revenue stream;

#2 Nonprofits can use social enterprises to fund their missions; 

#3 Consult with an accountant and an attorney when setting up your nonprofit; and

#4 Corporate Foundations can be a better place to look for money than the corporation itself.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:35] Think about your revenue streams sort of as a stool with 3 legs.
[6:08] The business should fund AND fuel your mission.
[9:50] Oasis Bike Shop in Nashville, TN.
[11:50] The money that they earn from you is then used to fund kids going through the program.
[16:00] if you want to start a business for your nonprofit, talk to an accountant and attorney.
[19:30] Foundations can be a better source than corporate donations.
[23:41] Creativity isn't what inspires people - your mission inspires people.
[24:10] How Jenni got started

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GroupFinity

Posted in PodcastTagged 501c3, corporations, Foundations, fundraising, fundraising ideas, Groupfinity, Jenni Hargrove, nonprofit, relationship building, Strategy
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