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July 2022

Linda Lysakowski shows us how small nonprofits can fundraise from local businesses by simply asking for advice.

#044 – Today I am speaking with Linda Lysakowski.  In Linda’s thirty plus years as a philanthropic consultant, she has managed capital campaigns that have raised more than $50 million and has helped hundreds of nonprofit organizations achieve their development goals.

Today we talk about how to raise funds from your local business community.  Linda shares great actionable steps on how to build relationships with your local business leaders.  A great way to start a conversation is to simply ask for advice.

I might call that person and say, do you mind if I just take you to lunch one day? I’d like to talk to you about what we can do to improve the technology in our business or what we can do to improve the marketing or what we can do to improve our financial picture.

You could ask for advice in many, many different areas, but look at your needs and then try to find businesses that can help those needs. 

Most business people are flattered by that.  Who doesn’t love talking about themselves and giving advice?  This simple ask can be the gateway to more financial support.

You know, the old saying that if you ask for money, a lot of times you get advice. And if you ask for advice, a lot of times you end up getting money.

Linda is a prolific writer and has authored more than 30 books.

Be sure to stick around until the end to hear how one of her clients went from $0 to a half million dollars in less than 1 year.

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4 Key Takeaways  

#1 Hang out where the business leaders are;

#2 Invite them in so they can see what you are doing;

#3 You have to build relationships to understand what motivates each business to give;

#4 Your ask must show the economic and the social impact your organization is making on the community.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:20] First step is really obviously identifying what businesses are in your community
[3:14] Hang out where the business leaders are, which is usually the local chamber of commerce
[5:04] Ask businesses questions, like what's important to you about your corporate philanthropy
[6:10] Invite them in and let them see what you're doing
[12:45] So you have to understand what motivates the businesses to give
[16:16] Your case for support has show the economic and social impact your organization is making on the community
[17:09] Asking for advice is a GREAT way to start a conversation
[17:55] If you ask for money, a lot of times you get advice. if you ask for advice, a lot of times you end up getting money
[22:20] The Pandemic caused a lot of companies to re-think their special events
[25:05] Use a Cultivation event to start relationships
[30:16] From $0 to a half million dollars in 1 year

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Posted in PodcastTagged 501c3, charity, donor, donors, fundraising, fundraising from business, Groupfinity, leadership, Linda Lysakowski, Nonprofit Campaigns, philanthropy, relationship building, relationships, Strategy

What You Need To Know About Philanthropy, Including Secrets On Increasing Your Return on Relationships With Jarrett Ransom.

#043 – Today I am speaking with Jarrett Ransom AKA “The Nonprofit Nerd”.  Jarrett is the Founder & CEO of the Rayvan Group where her titles include Nonprofit Executive, Keynote Speaker, Emcee, Coach, Entrepreneur, Community Builder & Leader, and Philanthropy Thought Leader.  

Jarrett helps nonprofits strategically plan for the future –  extending 3, 5, 10 years and beyond.  This includes developing a broader framework of philanthropy where we can all see ourselves as philanthropists – it is not simply about money.    

“It really is by definition, the desire to promote the welfare of others. So it has nothing to do with the amount of zeros at the end of a number of a donation.  It has everything to do with the most simplest act of giving. And for me, that’s time, talent or treasure. So it’s not just money.  We could give philanthropically of our time. We can give philanthropically of our talents of volunteer efforts. So I really want everyone to feel this empowerment and an embodiment of being a philanthropist”.

Jarrett advises us that relationship building is the foundation of effective fundraising.  We should be reaching out to our donors regularly and engaging them.  What are their goals?  What are their interests?  What is their legacy?  Our focus should be on listening to them so we can help them be better stewards of their philanthropic dollars.   

“we should be listening to our donors. We should be listening to hear back to that mission alignment, where do they wanna make a difference in the community”.

You can find Jarrett co-hosting the American Nonprofit Academy’s daily Nonprofit Show with Julia Patrick on YouTube.

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4 Key Takeaways  

#1 Philanthropy is about the most simplest act of giving, time, talent or treasure;

#2 Stop asking and start inviting; 

#3 Small consistent monthly or quarterly donations are typically better than a single lump sum donation; 

#4 Instead of only looking at a return on investment, we should focus on return on relationships

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:34] Philanthropy has everything to do with the simple, the most simplest act of giving.
[4:10] Stop asking and start inviting.
[5:44] It is about building relationships.
[7:25] Get to know your donors.
[10:11] Smaller consistent donations can be more effective.
[12:40] Understand your donor's purpose.
[18:26] So it comes back to those relationships coming back to your data.
[21:12] Changes since pandemic.
[21:58] So instead of only looking at return on investment, we're starting to look at return on relationship.
[23:28] Ask open ended questions and allowing the person to fill in the gaps.

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GroupFinity

Posted in PodcastTagged 501c3, charity, donor, fundraising, Groupfinity, Jarrett Ransom, leadership, Nonprofit Campaigns, Nonprofit Nerd, Nonprofit Show, philanthropy, relationships, Strategy
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