How do you produce virtual events for fundraising? Auctioneer Greg Quiroga shares the secrets he’s learned from doing virtual events for charity and fundraising galas during COVID-19.
#012 – Greg Quiroga from Stellar SF Fundraising went from 100% live fundraising galas to 100% online events in a matter of weeks. His customers are nonprofits and schools and they all shut down their scheduled events when we went to Shelter at Home in March. Greg quickly pivoted and started advising his clients on virtual events.
You can’t stop fundraising because of COVID-19. As Greg puts it… “if you don’t ask them for money one year, it will be harder to get it the next year.” In this episode, Greg takes us inside some of his recent virtual events for fundraising and shares what is working.
If you are struggling with the decision to take your fundraising event virtual, there is something here for you. A lot of it is ATTITUDE! You have to get over your fears and BELIEVE you can do it.
Greg talks about using a variety of platforms including Zoom, YouTube, Facebook Live, and Twitch. He says it is best if you can get guests to stream the event to their smart TV to limit distractions on the computer.
These are tough times for sure, but many organizations are still raising money. Your organization’s costs are not going away so you still need to fundraise.
-Your supporters have likely done a number of virtual events for charity by now so they are accustomed to them.
-There are a number of virtual events to raise money around a number of great causes.
-Virtual events for adults are quite popular right now.
-In some cases, people are looking for virtual events to attend.
Virtual events in 2020 are exploding. We even came across a recent post titled “Virtual Events To Attend This Week”. If you are not asking, those funds are going somewhere else.
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Resources
Stellar SF Fundraising Virtual Event Resources
The Lux Productions – AV Company
3 Key Takeaways
#1 On average, virtual events are netting 90% of what they did as live events.
#2 A lot of your success rests in attitude. You have to believe you can do it.
#3 Keep it to 45 minutes to 1 hour. People’s attention span likely can’t take much more than that.
Show Notes
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