How to run a custom face mask fundraiser without traditional fundraising risks. After helping over 50,000 groups raise more than $50 million, James Speirs shares how ABC Fundraising found their BEST FUNDRAISER EVER during COVID.
#013 – James Speirs from ABC Fundraising shares with us how they pivoted when COVID hit from fundraisers primarily focused on food items to selling custom face masks online. The face masks have been such a HUGE HIT, they’ve become their MOST POPULAR FUNDRAISING CONCEPT.
It is pretty simple. You give them your logo & background color and for a low initial $40 fee, you get a web-store with about 20 face masks available in both adult and youth sizes. Eight are custom with your logo and the remaining are either general (eg American Flag, blank, dog, cat, etc….). The variety makes customers buy more.
Their process reduces the risk to the group / organization because:
-You don’t need to carry expensive inventory.
-Low 50 face mask minimum (not 50 orders, 50 total face masks)
-Masks are prepaid – they only produce the face masks that are ordered and pre-paid.
-Very low upfront costs – only $25 set-up fee plus a $15 web-store fee.
-Your group gets a check when the campaign ends a few weeks later.
Customers place their order and pay directly in the web-store. The variety in the web-store (20-ish masks) AND a discount when you buy 3 or more, results in 80% – 90% of the customers buying 3 or more face masks.
This has been a HUGE hit with schools, churches, youth sports, local businesses, and non-profits of all sizes.
You simply send your logo and the ABC team will work with it and provide you with 8 custom face masks plus some generic options for your web-store. You can be up and running in 24 hrs and have your funds in a month.
One of his groups earned $2,000 on a $40 investment – that is a WHOPPING 5,000% Return on Investment. AND FURTHERMORE, they’ve opened their store again. Once you pay the initial $40 fee, you can open and close your web store whenever you want.
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Resources
ABC Fundraising Face Mask Fundraiser
5 Key Takeaways
#1 Ease of entry – simply email your logo (in any file format) and background color to get started;
#2 Everybody can play – the upfront cost is only $40 and they have a low minimum of ONLY 50 face masks (not 50 orders, 50 face masks – 1 order could include 3 masks);
#3 You get a web-store so it is compatible with social distancing
#4 It’s Fun; AND
#5 You can be up and running in 24 hours and have your funds about a month later
Show Notes
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