How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay Lashell tells us what works and what does not.
#014 – Lindsay LaShell is a self described “marketing activist”. Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective.
Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that.
It is ok for there to be a whole bunch of people who are NOT your people. Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of connecting with the right people.
Lindsay is running a Pro Bono Marketing Bootcamp in December. If your organization’s budget was less than $200k in 2019, you are welcome to apply and snag a free spot.
Subscribe
Resources
5 Key Takeaways
#1 A marketing plan is vital because it lets you know where you’re making the most impact;
#2 Your easiest donor is an existing donor and your 2nd easiest donor is a referral from an existing donor;
#3 If you truly believe the thing you are doing is valuable, you should have no problem offering new people (eg new members & donors) a unique way to get involved;
#4 Put your people at the center of everything you do; AND
#5 If you understand your people correctly, they will connect to your messaging.
Show Notes
**Click the time stamp to jump directly to that point in the episode
Subscribe
