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Now you can boost your nonprofit’s fundraising without being a fundraising professional – Cindy Wagman tells us how.

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Now you can boost your nonprofit’s fundraising without being a fundraising professional – Cindy Wagman tells us how.

#019 – Cindy is the Founder, President, and CEO of The Good Partnership.  Her specialty is working with small organizations.  In fact, her personal mission is “to help smaller organizations learn how to fundraise and better their systems and be more impactful”.

Cindy shows us how effective fundraising starts with mindset and habits.  Instead of viewing fundraising as a necessary evil, something you dread doing, turn it into something you feel good about.  By changing your mindset and then repeating the right habits, you can be much more effective.

Be sure to check out https://www.thegoodpartnership.com/ to learn more about Cindy’s work.

Cindy offers her Flipside Fundraising course a couple of times per year.  Click on the link in the show notes to learn more.

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Resources

The Good Partnership

Sign up for Cindy’s Flipside Fundraising Course

Apply for a Flipside Fundraising Scholarships

Flipside Fundraising Webinar – April 15th

4 Key Takeaways  

#1 Don’t throw an event, if you don’t have a committee that can sell tickets and do sponsorships, because it’s not worth your time;

#2 Automating some things or even improving your systems incrementally, can have a HUGE impact on your organization’s time; 

#3 the best fundraisers are deeply curious; AND

#4 Best source of information about your donors is directly from them. In this episode, Cindy shares her secret around the “Yellow Brick Road of Yesses”!

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:15] We need to redefine what we think of as fundraising.
[3:07] Most smaller organizations don't really know what fundraising looks like when it's aligned for them.
[3:26] I call that a large size fits all approach
[4:19] Sometimes they can or should do the same things and sometimes they really shouldn't.
[4:43] Don't throw an event if you don't have a committee that can sell tickets and do sponsorships
[5:25] I call that the fundraising iceberg.
[6:57] Organizations have terrible systems. We're so afraid to invest in technology.
[7:18] We need a plan.
[8:33] Get everyone on the same office software.
[9:15] Where are we currently spending time?
[9:38] You have to understand what the problem is to find a solution.
[10:14] If you automate some systems, the impact on your organization's time is huge.
[12:45] Mindset change comes from a lot of different places.
[14:45] Clarity - you have to have a really clear sense of what it would be like if things were different.
[16:23] The best fundraisers are deeply curious.
[17:17] You have to understand how they think about it and why it matters to them in their words.
[18:23] We always assume who has and does not have money.
[19:29] I turned what was going to be a $250k ask into a $3MM donation.
[19:59] The Yellow Brick Road of Yesses.
[20:38] Best source of information about your donors is directly from them.
[23:22] I still always think that as you get started, you still need to have some conversations.
[25:22] What you're doing is building these relationships and getting to know and understand people.
[25:50] Most people in our sector see fundraising as a necessary evil.
[31:42] if we can do the work and get over those initial hurdles, our communities are going to benefit.
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