4 Nonprofit Branding Strategy Questions Every Nonprofit Should Be Asking
#030 – Today I am speaking with Maura Fitzpatrick. Maura is a nonprofit consultant, specializing in brand messaging and marketing strategy for nonprofit founders. Her superpower is helping nonprofits communicate their mission in a way that feels authentic to them and compelling their donors, service users, and volunteers.
Maura says that one of the keys to effective branding and marketing is you have to develop personas for your target audience – your audience should feel like you’re talking to them. Maura smartly tells us
“…if you’re for everyone, you’re for no one”.
Check out Maura’s services on her website –
https://www.maurafitzpatrick.com
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4 Key Takeaways
#1 Avoid mission creep – focus on one thing you’re doing and do it well before you start expanding;
#2 Who’s your target audience like specifically, an actual person or persona – if you’re for everyone, you’re for no one;
#3 Most of your content should not be asking for donations. Most of your content should be establishing authority as the expert in what you’re doing; AND
#4 You have to build trust and credibility with your community, and that takes branding and marketing.
Show Notes
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