The Ultimate Playbook on Using Text Messages in Your Next Nonprofit Fundraising Campaign With Sandi Fox
#033 – Today I am speaking with Sandi Fox. Sandi is a digital strategist guru. One of her superpowers is helping organizations incorporate text messaging as a communication channel in their fundraising efforts. We are more likely to read texts vs emails because this is where we communicate with friends and family. As a result, organizations are increasingly turning to text as a key communication channel. In addition to fundraising, Sandi has some terrific advice on how organizations can use text messaging effectively as an organizing and general communication tool.
Sandi says….
….“and over 90% have a mobile phone. So it’s about meeting people where they are and they’re on their mobile phones, right? So, it’s become one of the best direct response tools in our tool set for digital because that means we really actually reach people – they are more likely to respond to our ask.”
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4 Key Takeaways
#1 Short and clear subject lines help get the reader’s attention;
#2 Using emojis in your subject lines can boost your open rate;
#3 Invest in a good email automation tool; AND
#4 Use your email to establish your expertise instead of just a diary of what is going on with your organization.
Show Notes
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