Meet Polly Lagana Who Shares Her Fundraising Framework That Creates Happy Donors Who Give More Money More Consistently. She Tells us Exactly How To Do It!
040 Today I am speaking with Polly Lagana. Polly is a New York based Behavioral Scientist who has been researching happiness for years – it is her life’s work. Her formula is PLEASURE + PURPOSE + COMMUNITY = HAPPINESS. Through her research, Polly found that…
“people want to belong- they want to feel a sense of community – they want to feel like they’re part of something”.
Polly discovered that quick interactions that aren’t about asking for money carry a lot of weight with donors. We should focus our relationship building on putting in time to develop those small connections, unrelated to the ask.
After moving to Switzerland she found philanthropy was BIG, but very quiet. That is where she began to see the intersection between happiness, self satisfaction, donor satisfaction.
“Philanthropy actually comes out of this idea. That’s part of you as a member of the community. It’s a way to have a positive impact on your life”.
She used her research to create her SPARK Framework which results in happier donors who give more money more consistently and get others to give as well and join your donor community:
Simplicity of the ask and the task
Personal connection
Alignment of goals between the donor and your organization or institution
Research and information guiding your decisions And
Knowledge of a positive outcome
Be sure to stick around until the end to hear what Polly learned while living in Switzerland for 3 years.
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4 Key Takeaways
#1 Make it really simple and reduce the amount of choices for your donor.;
#2 People have short attention spans – keep your ask and pitch to 3 minutes;
#3 Have your best messenger deliver your message;
#4 This is the time to try new things – don’t be afraid – don’t let fear hold you back.
Show Notes
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