Allegra Mangione’s 5 Step Roadmap To Getting Your Nonprofit Marketing Right
#056 – Today I am speaking with Allegra, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits.
1 Identify Your Audience
2 Set Marketing Goals
3 Marketing Channels
4 What messages do you share with your audience?
5 Evaluate
I love Allegra’s advice on why it’s important to niche down on your audience…
“Charities and nonprofit organizations think, I wanna reach everybody – we have to reach everybody with our mission. The issue with that is if you’re trying to reach everybody, you likely won’t be able to reach anybody.”
Be sure to stick around until the end to hear what in Allegra helped a client grow their Instagram following by 50% in a year.
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Resources
Key Takeaways
#1 Narrowing your niche broadens your reach;
#2 Word of mouth is a powerful marketing channel;
#3 Keep your marketing plan to less than 1 year
#4 Listen to your audience; and
#5 With marketing, consistency is more important than perfection
Show Notes
**Click the time stamp to jump directly to that point in the episode
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