Adora Drake’s 5 Step SCALE Framework to Move Social Media Followers to Donors.
#053 – Adora Drake is a professional social media marketing coach and consultant with a knack for creating marketing strategies. She helps leaders establish relationships with their audience by teaching them the tools for attracting the right fit people, becoming a thought leader, and bridging the gap between initial contact to the final transaction.
Adora emphasizes relationship building in via social media. She adds that when it comes to relationships, it is better to go a mile deep than a mile wide. It is better to build deep meaningful relationships with a few people rather than shallow relationships with many.
“So you’re building a relationship. No matter where you are, whatever platform you are, make sure you’re building relationships.”
Adora teaches how we can use her SCALE Framework to convert social media followers to donors:
S – Social Media
C – Content
A – Audience
L – Lead
E- Execution
Be sure to stick around until the end to hear about the welcome series Adora uses in her own business.
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Resources
4 Key Takeaways
#1 Master 1 or 2 social media platforms rather than spreading yourself too thin across too many;
#2 Find the platforms where your audience hangs out;
#3 Consistency key; and
#4 Nurture your new members with a welcome series.
Show Notes
**Click the time stamp to jump directly to that point in the episode
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