fundraiser Archives - Groupfinity

Little known hacks on how to apply for grants for nonprofit organizations – with Dr. Bev Browning

#028 – Today I am speaking with Dr. Beverly Browning. Dr. Bev is the author of 44 grant-related publications, including six editions of Grant Writing For Dummies and Nonprofit Kit For Dummies. Her online courses are taught to thousands of students annually. She also has a 16-week virtual Coaching/Mentoring Program. Dr Bev says….

“You will not get funded if you are not innovative, creative, and unique.”

Dr. Bev offers resources on:

1 Grant Writing and Funding

2 Board of Directors Training

3 Strategic Needs Assessment

4 Professional Development Training

5 Proposal Development and

6 Internal Peer Review

Check out Dr. Bev’s free resources on her website – https://bevbrowning.com/nonprofit-resources/

Apple | Google | Spotify | Stitcher

Resources

4 Key Takeaways

#1 Funders are looking for nonprofit organizations that are filling gaps.

#2 Check in with your local United Way to find potential funders .

#3 The work is 80% research / 20% writing.

#4 Don’t go for funding until you’ve built a relationship with the funder.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:00] The first step is to do an organizational assessment
[3:01] Volunteers should ease the Executive Director's responsibilities
[3:22] Give or get policy
[4:50] Executive Director should NOT be leading the SWOT analysis
[6:36] Volunteers can have greater insights than paid staff
[7:40] Nonprofit leaders may have vision but may lack organizational management
[8:37] Funders are looking for organizations that fill gaps
[9:37] You will NOT get funded if you are NOT innovative, creative, and unique
[10:00] Look at the United Way for gaps in your community
[12:55] A grant is 80% research / 20% writing
[13:35] Look for buzzwords on the funder's website
[14:20] Don't apply for funding before you've developed a relationship with the funder
[16:25] The best board members put in 15-20 hours per month
[17:20] Good relationships can overcome bad writing
[18:13] Typical foundation proposals could take 1-2 weeks for a newbie
[19:23] Most new nonprofits cannot get federal grants
[23:25] A plan for building relationships with funders

How to write grants for nonprofits organizations like a GURU (NO experience required) – with Teresa Huff

#025 – Today I am speaking with Teresa Huff. Teresa is a special ed teacher, turned stay at home mom, then turned grant writing guru. She began her grant writing career working with a team of grant writers, writing big federal grants. She later branched out on her own, working with clients 1 on 1. When she realized she could help more people, she developed online courses.

“I really liked teaching others because I can only write so many grants and I can only be an expert in so many areas, but I can teach other people to do it. And then they can go out and create a much bigger ripple effect together. That’s why I love doing this now – supporting other nonprofits so they can maximize their impact and teaching grant writers how to do this as well, and to be much more successful to shorten the distance from point A to point B.”

She has worked with over 2,100 students, helping many nonprofits triple their funding. Specifically, she:

Works with nonprofits to strategically lay the groundwork for grant readiness;
Trains and equips grant writers with the skills they need to be successful; and
Connect the dots between the two so we can all maximize our impact.

She has a ton of free resources on her website – https://teresahuff.com/

Apple | Google | Spotify | Stitcher

Resources

Website

Fast Track to Grant Writer

Facebook

Twitter

Instagram

4 Key Takeaways

#1 BUILD RELATIONSHIP – You’re not talking to dollar signs, you’re not talking to money. You’re talking to people and working with people.

#2 Funders want to see an established nonprofit and typically an established program that they can fund – they don’t want to be your first or last dollar.

#3 Be PATIENT – Grants can take a long time to write and it could take a long time to hear back.

#4 Start small with local foundations.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:14] The best place to start
[2:52] Make sure you have a really good foundation
[3:16] You're not talking to money... You're talking to people and working with people.
[4:07] Make sure you have nonprofit status
[4:40] Grant funders don't want to beat your first dollar or your only dollar.
[5:21] They want to see how many more people you can impact with the funds.
[6:26] Generally they'll want to see an established nonprofit and an established program.
[7:27] Have a good plan in place for how are you going to sustain this after the grant funding goes away.
[8:05] Grants usually take anywhere from a few weeks to a few months.
[9:54] Federal grants and really large applications can take over 100 hours.
[10:51] if you've never written grants before, maybe start small, start with some local foundations.
[12:25] Follow the guidelines - NO extra stuff.
[12:48] Should I call the funder?
[16:13] Look for funders in your local community.
[17:10] Don't twist your program to fit the grant.
[19:57] Start with local foundations.
[22:10] Don't get discouraged if you get turned down.
[25:00] The Food Pantry story....
[31:48] The Grant Readiness Check-up.

The secrets to nonprofit fundraising in the age of coronavirus – with Brock Warner.

#024 – Today I am speaking with Brock Warner. Brock is an experienced and skilled fundraising executive. He has over a decade of experience fundraising for social causes at senior levels in a variety of sectors.

Brock is a best-selling author, coach, and digital fundraising professor. He is a sought-after conference speaker, at conferences throughout North America. He is actively shaping the next generation of professional fundraisers by bringing practical experience to life with engaging, honest advice.

He shares some great nuggets, but one that really resonated with me was:

“Ask for what you need, not just what you think you’ll get”

He has a ton of free resources on his website – www.brockwarner.ca

Apple | Google | Spotify | Stitcher

Resources

Website

Twitter

Book

4 Key Takeaways

#1 You need to remain PERSISTENT with your social media strategy;

#2 People give to people so you need to develop relationships with your donors;

#3 Understand why people are giving to your cause; AND

#4 You CANNOT say thank you enough.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[1:37] Since the pandemic started, there has been a rapid embrace of digital.
[2:27] Organizations that put all their eggs into a single offline basket struggled.
[4:25] Orgs that lacked email marketing lists and active social media communities were left scrambling.
[5:27] I work with organizations to help them understand where big opportunities might exist...
[8:14] Social media strategies could fit into two buckets: 1) Persistence AND 2) Hot or Miss
[9:35] Persistence strategy is a bit like investing in your 401(k).
[11:43] You should build relationships with people who have been generous enough to give you money.
[13:42] GOLDEN RULE of FUNDRAISING - people give to people.
[15:32] Work closely with the people who love you the most.
[16:29] Your ideal entry way to a new donor is through a peer.
[16:45] People want to fund solutions.
[17:50] Individuals think about causes and issues vs organizations.
[19:04] Find a good partner and ask for need vs funding a budget.
[19:51] Building relationships takes time and effort.
[24:49] Take time to talk to your donors.
[26:48] Tips and Tricks...
[27:43] You can't thank people enough.

Now you can boost your nonprofit’s fundraising without being a fundraising professional – Cindy Wagman tells us how.

#019 – Cindy is the Founder, President, and CEO of The Good Partnership. Her specialty is working with small organizations. In fact, her personal mission is “to help smaller organizations learn how to fundraise and better their systems and be more impactful”.

Cindy shows us how effective fundraising starts with mindset and habits. Instead of viewing fundraising as a necessary evil, something you dread doing, turn it into something you feel good about. By changing your mindset and then repeating the right habits, you can be much more effective.

Be sure to check out https://www.thegoodpartnership.com/ to learn more about Cindy’s work.

Cindy offers her Flipside Fundraising course a couple of times per year. Click on the link in the show notes to learn more.

Apple | Google | Spotify | Stitcher

Resources

The Good Partnership

Apply for a Flipside Fundraising Scholarships

Flipside Fundraising Webinar – April 15th

4 Key Takeaways

#1 Don’t throw an event, if you don’t have a committee that can sell tickets and do sponsorships, because it’s not worth your time;

#2 Automating some things or even improving your systems incrementally, can have a HUGE impact on your organization’s time;

#3 the best fundraisers are deeply curious; AND

#4 Best source of information about your donors is directly from them. In this episode, Cindy shares her secret around the “Yellow Brick Road of Yesses”!

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:15] We need to redefine what we think of as fundraising.
[3:07] Most smaller organizations don't really know what fundraising looks like when it's aligned for them.
[3:26] I call that a large size fits all approach
[4:19] Sometimes they can or should do the same things and sometimes they really shouldn't.
[4:43] Don't throw an event if you don't have a committee that can sell tickets and do sponsorships
[5:25] I call that the fundraising iceberg.
[6:57] Organizations have terrible systems. We're so afraid to invest in technology.
[7:18] We need a plan.
[8:33] Get everyone on the same office software.
[9:15] Where are we currently spending time?
[9:38] You have to understand what the problem is to find a solution.
[10:14] If you automate some systems, the impact on your organization's time is huge.
[12:45] Mindset change comes from a lot of different places.
[14:45] Clarity - you have to have a really clear sense of what it would be like if things were different.
[16:23] The best fundraisers are deeply curious.
[17:17] You have to understand how they think about it and why it matters to them in their words.
[18:23] We always assume who has and does not have money.
[19:29] I turned what was going to be a $250k ask into a $3MM donation.
[19:59] The Yellow Brick Road of Yesses.
[20:38] Best source of information about your donors is directly from them.
[23:22] I still always think that as you get started, you still need to have some conversations.
[25:22] What you're doing is building these relationships and getting to know and understand people.
[25:50] Most people in our sector see fundraising as a necessary evil.
[31:42] if we can do the work and get over those initial hurdles, our communities are going to benefit.
[0:01]

How to build deeper relationships with your donors and boost your nonprofit fundraising in 2021 so you can build stable donation streams for years to come – Dwight Adkins.

#018 – Dwight works at Swaim Strategies where he helps nonprofits maximize fundraising. His superpower is relationship building. He has been building and cultivating relationships his entire life. Dwight believes “relationships are the key to life and the more you invest in relationships, the more enriched life will be.”

2021 is NOT a time to relax. Spend the year investing in your donor relationships. Reach out to donors and figure out how you can add value to them. Even if people or companies can’t give this year, cultivating relationships now will set you up for future giving when they are in a position to give again.

Dwight walks us through 1) why this is important AND 2) how to do it. He gives us some great tips on how to develop authentic, deep, and mutually beneficial relationships. You need to commit to it, but the good news is, these are skills most of us already use in our personal lives.

Be sure to check out swaimstrategies.com to learn more about Dwight’s work.

Apple | Google | Spotify | Stitcher

Resources

Swaim Strategies

4 Key Takeaways

#1 The fundamentals of development are the same as those in relationship building, listen to the donor and ask genuine questions;

#2 Treat them the same way you want to be treated; listen to their priorities;

#3 It’s easier to cultivate and steward an existing donor relationship than to go out & get a new donor; AND

#4 The most reliable and recession-proof types of gifts are from individual donors, not corporations.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:22] The fundamentals of development are relationship building and listening to the donor.
[2:45] Don't only talk to your donor when you want something.
[3:06] Treat them the same way you want to be treated - listen to what's going on in their world.
[3:50] Don't act like you are less than when asking for donations.
[4:30] Confidence shows the donor you are serious.
[5:50] It's easier to cultivate and steward a current donor than to go out and get a new one.
[6:23] You don't want to be asking for something every time you talk to your donors.
[7:55] When you don't ask, you are making the decision for the donor.
[9:40] Ask your corporate donors to introduce you to their counterparts.
[10:18] There's an art and a science to development - the art is relationship building.
[12:11] Most large companies show their giving priorities on their website.
[13:05] Most large companies list their Community Affairs Officer on their website.
[13:30] The most reliable and recession proof types of gifts are individual donors.
[13:50] If a corporate donor has a bad year, is bought, or goes out of business, you have a problem.
[14:49] Maintain a large prospect pool.
[15:55] Don't underestimate the value of the local bank branch
[17:04] As for communication, one size does not fit all.
[17:49] Consider an umbrella sponsorship proposal.
[18:49] You don't need an immediate answer.
[21:06] You need to come to the meeting with an opinion and agenda.
[21:18] Do your homework and know what is important to them.
[21:57] Kiss of Death - Asking for money in the 1st meeting.
[22:34] Donors' situations are dynamic so you should be ready for change.
[23:45] Make sure you are in touch with your contact in December.
[26:35] Figure out if the company matches employee donations.
[27:03] Board member to board member asking is oftentimes successful.
[27:45] Don't rely on the obvious donors or businesses.
[28:27] Always be prospecting and curious about who can support you.

What every nonprofit leader should know about nonprofit fundraising compliance when their fundraising solicitations cross state lines with Ashleigh Allione and Cristina Vessels from Venable LLP

#017 – Today’s interview is with Ashleigh Allione and Cristina Vessels, two lawyers from Venable LLP’s Nonprofit Practice. Ashleigh and Cristina advise nonprofit clients on all aspects of fundraising-related matters, including those stemming from the federal tax laws and states’ charitable solicitation laws. They are here today to talk to us about what nonprofits should know about state charitable solicitation compliance and how to navigate these rules.

A lot of groups assume they are exempt, but that may not be the case. Each case is different. Exemptions depend on the type of organization and type of activity. You need to check on your individual situation.

Some organizations try to handle this on their own. It can be a little tricky, however, so it is good to know professionals that can help us when we need it.

You can find them at venable.com

Apple | Google | Spotify | Stitcher

Resources

Ashleigh Allione, Esq. Bio

Cristina Vessels, Esq. Bio

Fundraising in a virtual world during COVID-19

Does my nonprofit really have to register before asking for money?

Avoiding Fundraising Pitfalls: Keeping Your Nonprofit Compliant When Working with Paid Fundraising Professionals

NOLO – Nonprofits

4 Key Takeaways

#1 If you solicit funds outside of your state, you may need to register in those states;

#2 You need to dedicated someone to this so you don’t miss anything;

#3 Late compliance is better than NO compliance; AND

#4 Once you register in a state, continue to report annually – don’t turn it off and on.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:40] 40 states have charitable solicitation laws.
[3:20] Each state has base line ground rules.
[4:00] What is a solicitation?
[4:50] Registration is mostly required before solicitation occurs.
[5:20] Who do I register with?
[7:27] You should register in the state where you are formed.
[9:48] The solicitation is regulated, NOT the receipt.
[10:27] The Charleston Principle.
[12:10] Analysis to figure out if you need to register with certain states due to online solicitation.
[17:50] How do people keep track of all of this?
[18:50] You need 1 person dedicated to tracking compliance.
[19:45] There might be an exemption based on the nature of the organization or nature of activities.
[22:00] How do I determine if I need to do an analysis on a particular state?
[25:40] School may be exempt.
[27:15] NOLO series.
[28:20] What happens if you fail to register?
[31:22] Regulators may take your organization's size into consideration if found to be out of compliance.
[32:20] Late compliance is better than no compliance at all.
[33:20] What does registration look like?
[34:24] Not overly complicated.
[35:38] You should be mindful of your fundraising and of these laws.
[37:33] Do I need to be registered nationwide?
[38:50] There should be a balance with practical considerations.
[42:00] Once you register, you have an obligation to continue.
[42:27] Turning it off and on every year is NOT practical.

Learn the little known secrets about how Facebook Fundraisers for nonprofits work from the Nonprofit Fixer – Sean Kosofsky.

#016 – Sean Kosofsky is the Nonprofit Fixer. He has cracked the code on how nonprofits can improve fundraising with facebook fundraisers. He shares some of his little known secrets with us in this interview.

Sean says that if you have 500+ Facebook friends, you can raise $1,000. If 10 people in your organization do this, you can raise $10,000. It only takes a month

One secret is you have to do the work. The good news is, you likely already have the skills to do this. If you know how to post on Facebook you can do this.

Be sure to check out his website to access nonprofitfixer.com to learn all 8 of his secrets.

Apple | Google | Spotify | Stitcher

Resources

The Nonprofit Fixer

8 Expert Tips for Raising $10k+ With Facebook Fundraisers

Brian Nash

4 Key Takeaways

#1 People are FAR more likely to give, if someone they know and like asks them;

#2 Get people willing to do it, have them invite their Facebook friends, and post daily;

#3 You will be surprised by the people who donate; AND

#4 Don’t assume someone doesn’t have money to give – don’t be both the buyer and the seller.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:53] Facebook has billions for nonprofits.
[3:10] Facebook has cracked the code. It is a giant database of billions of users.
[3:31] Peer to Peer Fundraising.
[3:45] People are FAR more likely to give or do something if someone the know and like asks them.
[4:24] 501(c)(3) organizations get the lowest fees.
[5:19] Sean made $20k in the first time he did this.
[5:37] It is like a Facebook event. You have to have i) a start date; ii) end date; and iii) invite your friends.
[5:56] Biggest mistake is that people only post to their own page.
[6:32] If you invite all of your friends, they will see your posts.
[7:21] #1 reason people give is because they were asked.
[7:31] The best fundraisers are the ones with a daily ask.
[8:09] No one goes to Go Fund Me 10x a day, but they go to Facebook constantly.
[9:18] What are the fees?
[10:06] Facebook's fees are nominal, maybe 2% or lower.
[11:09] Biggest day of giving on Facebook for giving is Giving Tuesday.
[11:37] Run your fundraiser for 2 to 4 weeks to create momentum.
[11:55] 30 sample Facebook posts.
[12:27] CEO - Chief of Enthusiasm and Optimism.
[12:53] You don't need any fancy graphics, just pictures and links.
[13:43] Organizations don't need followers. Individuals run the fundraisers.
[14:26] All that matters is you have individuals with their own friend groups
[14:32] The sweet spot is to get people with 500+ Facebook friends. They should be able to raise $500 - $1,000 each.
[16:10] You could be doing this year round.
[17:05] You will be surprised by who donates.
[17:45] Invite every single friend - let them decide if they want to give or not.
[19:05] Post once a day for 30 days.
[19:15] It is faster/easier to invite friends on a mobile device than a computer.
[20:12] Just spend a minute a day for 30 days.
[20:18] Invite all your friends on Day 1.
[21:24] Most people with 500 friends can raise $1,000 in 30 days.
[22:18] One group raised $100 million in a couple of months.
[23:40] One group had 28 fundraisers that raised $25k in 25 days.
[24:34] Get people willing to do it, have them invite all their FB friends, and post once a day. That's it!
[25:15] One board member went from raising $250 to $2k in weeks, satisfying her annual board commitment.
[26:14] It costs nothing to run a Facebook Fundraiser.
[27:32] Don't assume who does not have money to give.
[27:52] Don't be the buyer and the seller.
[28:30] You owe it to the people you serve to continue raising funds.
[30:04] 2021 is going to be rough for in person events.
[30:24] Sean's friend Brian Nash raised money via a live stream cabaret event.
[33:17] All 8 tips / 30 sample posts / Guide

What every small nonprofit leader should know about keeping their organization in compliance and in good standing. Nonprofit lawyer Ellis Carter teaches us how to do just that.

#015 – Ellis is a nonprofit lawyer. She started the Charity Lawyer Blog to help nonprofits make sense of compliance and legal matters. Her motto is Nonprofit Law Simplified and that’s just what she did in this interview.

She simplified a number of nonprofit legal and compliance requirements that a lot of small groups struggle with.

We talk about compliance requirements around:

-getting your 501c3 started;

-how to register with your state; AND

-what you need to do every year going forward to stay in compliance.

We also talked a good deal about when it makes sense to get a fiscal sponsor.

Be sure to check out her website to access her registration guide, which is summarized by state.

Apple | Google | Spotify | Stitcher

Resources

Caritas Law Group

Charity Lawyer Blog

How to start a nonprofi t

Charitable Solicitation Registration by State

Charitable Solicitation and Professional Fundraiser Registration

4 Key Takeaways

#1 Many groups misinterpret registration exemptions;

#2 There are filing requirements for almost all organizations, even if you have no revenue;

#3 Just because you are a nonprofit does not mean you are tax exempt; AND

#4 Small groups that intend on getting government grants, may consider getting a financial sponsor.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:50] If you do not file for 3 years, your status will be revoked.
[3:22] Once you start soliciting funds in other states, you could trigger registration in those states.
[3:46] Compliance issues may arise if you hire people.
[4:55] Many groups misinterpret the registration exemptions.
[6:00] You have to apply to the IRS for tax exemption.
[7:05] You must register in your state of domicile.
[7:25] What if you're a chapter?
[8:38] Group exemption.
[10:10] Nonprofit vs Tax Exempt.
[12:12] Is it easy to get re-instated your status is revoked?
[12:50] Everyone needs to file, even if you have no revenue.
[15:35] Can just start over with a new name?
[17:28] Is Fiscal Sponsorship right for my organization?
[24:38] Legal checkup.
[25:08] Messy compliance can be a smoke screen for fraud.
[26:03] Small groups that intend on getting government money should consider getting a Financial Sponsor.
[28:40] Board needs to look for red flags.
[29:20] Why Ellis started the Charity Lawyer Blog

How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay Lashell tells us what works and what does not.

#014 – Lindsay LaShell is a self described “marketing activist”. Her mission is to help organizations increase justice, equity, and sustainability by making their marketing more effective.

Lindsay shares with us how important it is to be clear on what our audience wants from us and deliver that.

It is ok for there to be a whole bunch of people who are NOT your people. Any marketing strategy that is set up to say we don’t want to alienate anybody, is going to do a terrible job of connecting with the right people.

Lindsay is running a Pro Bono Marketing Bootcamp in December. If your organization’s budget was less than $200k in 2019, you are welcome to apply and snag a free spot.

Apple | Google | Spotify | Stitcher

Resources

Diamond and Branch

Marketing Bootcamp

Trello

5 Key Takeaways

#1 A marketing plan is vital because it lets you know where you’re making the most impact;

#2 Your easiest donor is an existing donor and your 2nd easiest donor is a referral from an existing donor;

#3 If you truly believe the thing you are doing is valuable, you should have no problem offering new people (eg new members & donors) a unique way to get involved;

#4 Put your people at the center of everything you do; AND

#5 If you understand your people correctly, they will connect to your messaging.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:30] A marketing plan will allow for consistency and efficiency.
[2:54] Who do we need to talk to? Where do we need to talk to them? What do they need to hear from us?
[3:32] The marketing plan tells you where you're making the most impact.
[4:13] Does that 1 tweet a day help you?
[4:47] We click and engage with the things that are most meaningful to us.
[4:55] Don't blame users for not engaging with your content.
[7:08] Put them at the center.
[7:25] Consider their journey.
[8:20] What do they care about? Why should they care about your organization?
[8:45] What language do they use to recommend you?
[10:04] You're competing with other interests, including Netflix.
[10:43] Be a flywheel vs a skateboard.
[12:25] Your campaign would be more effective if it kept your donors' attention all year long.
[12:45] Communication depends on your audience.
[14:27] Newsletters are good if you are super clear on what your audience wants from it.
[15:06] Good marketers empathize with their audience.
[17:00] You need to know who you're NOT for to know who you are for.
[18:40] Get within 1 degree of the people who can help you on social media.
[22:56] Brand Pillars.
[24:46] If you ask someone for their impression of your organization, what will they say?
[25:15] If you understand your people correctly, they will connect to your message.
[25:50] How to figure our your brand pillars.
[28:30] Should we focus on getting referrals?
[29:40] Your 2nd easiest donor is referral from an existing donor.
[30:35] If you believe the thing you're doing is valuable, you're offering them a unique way to get involved.
[31:53] Pro Bono Marketing Bootcamp

How to run a custom face mask fundraiser without traditional fundraising risks. After helping over 50,000 groups raise more than $50 million, James Speirs shares how ABC Fundraising found their BEST FUNDRAISER EVER during COVID.

#013 – James Speirs from ABC Fundraising shares with us how they pivoted when COVID hit from fundraisers primarily focused on food items to selling custom face masks online. The face masks have been such a HUGE HIT, they’ve become their MOST POPULAR FUNDRAISING CONCEPT.

It is pretty simple. You give them your logo & background color and for a low initial $40 fee, you get a web-store with about 20 face masks available in both adult and youth sizes. Eight are custom with your logo and the remaining are either general (eg American Flag, blank, dog, cat, etc….). The variety makes customers buy more.

Their process reduces the risk to the group / organization because:

-You don’t need to carry expensive inventory.

-Low 50 face mask minimum (not 50 orders, 50 total face masks)

-Masks are prepaid – they only produce the face masks that are ordered and pre-paid.

-Very low upfront costs – only $25 set-up fee plus a $15 web-store fee.

-Your group gets a check when the campaign ends a few weeks later.

Customers place their order and pay directly in the web-store. The variety in the web-store (20-ish masks) AND a discount when you buy 3 or more, results in 80% – 90% of the customers buying 3 or more face masks.

This has been a HUGE hit with schools, churches, youth sports, local businesses, and non-profits of all sizes.

You simply send your logo and the ABC team will work with it and provide you with 8 custom face masks plus some generic options for your web-store. You can be up and running in 24 hrs and have your funds in a month.

One of his groups earned $2,000 on a $40 investment – that is a WHOPPING 5,000% Return on Investment. AND FURTHERMORE, they’ve opened their store again. Once you pay the initial $40 fee, you can open and close your web store whenever you want.

Apple | Google | Spotify | Stitcher

Resources

ABC Fundraising Face Mask Fundraiser

5 Key Takeaways

#1 Ease of entry – simply email your logo (in any file format) and background color to get started;

#2 Everybody can play – the upfront cost is only $40 and they have a low minimum of ONLY 50 face masks (not 50 orders, 50 face masks – 1 order could include 3 masks);

#3 You get a web-store so it is compatible with social distancing

#4 It’s Fun; AND

#5 You can be up and running in 24 hours and have your funds about a month later

Show Notes

**Click the time stamp to jump directly to that point in the episode

[3:05] We made it as easy as possible
[4:00] Everybody can play...
[4:26] Ease of entry - simply email logo & background color to get started
[4:55] Order taker brochure
[5:18] Group gets a web-store - text to friends family & promote on social media
[6:00] You can be up and running with in 24 hours
[6:40] Send your logo in whatever file format you have
[7:30] You get 8 versions of face masks
[8:11] 8 Custom and a couple dozen generic masks
[8:44] 80%-90% of customers buy at least 3 masks
[9:08] Customers get a discount when buying 3 packs
[10:28] Timeline to get started
[11:15] You need to share your link with friends and family to get better results
[11:53] Profit check is cut immediately when web-store closes
[12:18] From start to finish - 3 weeks
[12:45] You can re-open your web-store at any time
[14:02] Minimal ($40) upfront cost
[15:06] How does payment occur?
[15:37] No pre-order guessing / Masks are prepaid / No checks to count
[16:00] Web-store automation saves you time
[16:45] Volleyball team sold more than 370 masks, well over their original target
[18:17] Works for anyone with a logo
[20:00] This removes a lot of the risk
[21:00] Variety results in more sales
[21:20] 50 masks minimum does not mean 50 customers
[21:44] Adult and child sizes
[22:08] Mask quality
[24:14] Mask cost
[24:50] Most custom masks in the market are in the $20 range
[25:08] Volleyball team earned $2,000 in profit on 378 masks
[26:17] Fundraising moving online in a post COVID world
[28:22] Connect with James

BE AN INSIDER

Join the community

Little known hacks on how to apply for grants for nonprofit organizations – with Dr. Bev Browning

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

How to write grants for nonprofits organizations like a GURU (NO experience required) – with Teresa Huff

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

The secrets to nonprofit fundraising in the age of coronavirus – with Brock Warner.

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

Now you can boost your nonprofit’s fundraising without being a fundraising professional – Cindy Wagman tells us how.

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

How to build deeper relationships with your donors and boost your nonprofit fundraising in 2021 so you can build stable donation streams for years to come – Dwight Adkins.

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

What every nonprofit leader should know about nonprofit fundraising compliance when their fundraising solicitations cross state lines with Ashleigh Allione and Cristina Vessels from Venable LLP

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

Learn the little known secrets about how Facebook Fundraisers for nonprofits work from the Nonprofit Fixer – Sean Kosofsky.

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

What every small nonprofit leader should know about keeping their organization in compliance and in good standing. Nonprofit lawyer Ellis Carter teaches us how to do just that.

Subscribe

Resources

4 Key Takeaways

Show Notes

Subscribe

How to create an effective nonprofit marketing plan that speaks to your members and donors and gets them to engage more. Marketing Activist Lindsay Lashell tells us what works and what does not.

Subscribe

Resources

5 Key Takeaways

Show Notes

Subscribe

How to run a custom face mask fundraiser without traditional fundraising risks. After helping over 50,000 groups raise more than $50 million, James Speirs shares how ABC Fundraising found their BEST FUNDRAISER EVER during COVID.

Subscribe

Resources

5 Key Takeaways

Show Notes

Subscribe

BE AN INSIDER

Join the community