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funnel

SEO for Nonprofits: You don’t have to be a SEO professional to know why SEO is so important for the online success of your nonprofit organization – Dave Evans.

#020 – Dave Evans, founder of Impact SEO. Dave got his Search Engine Optimization foundation by working for a SEO guru and then several startups. He now shares his deep knowledge of SEO with mission-driven organizations making a positive impact in their communities.  

His mission is to help impact organizations reach more people and communicate their mission more effectively.  He shows them how to get found on the crowded internet.

Dave does a great job of laying out why it’s so important for organizations to have a thoughtful SEO strategy.  AND it does not have to be hard.  Most of us can do this.

Be sure to check out Dave’s FREE guide – “How to apply for Google Ad Grant”

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Resources

Impact SEO

FREE RESOURCE: How to Apply for Google Ad Grant

4 Key Takeaways  

#1 Focus on 3 pillars: Trajectory, Foundation, and Compound Interest;

#2 You have be clear on what your organization does and who you serve before you can make sure that message is clear on your website; 

#3 Produce relevant content so someone searching for what you do will find you; AND

#4 Non-profits can apply for a Google Ad Grant – $10,000 per month in ad spend.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[3:11] 3 Pillars: Trajectory.
[3:50] 3 Pillars: Fundation.
[4:35] 3 Pillars: Compound Interest.
[5:15] SEO is central to the 3 Pillars.
[6:42] Your website should communicate as though a board member is sitting down with someone one-on-one.
[8:28] You have to be clear on what you do yourself before you can make that message clear on your website.
[9:15] You want to find the people that are ready to join your cause.
[9:48] You don't want to make it a challenge for someone to donate.
[10:11] The problem is most people just don't know what steps they could take right now.
[11:40] If your website is not clear, you are missing opportunities.
[14:45] You want to be in a position where someone actively searching for you or your organization finds you.
[15:42] If you want to change your trajectory, then you need to know who you're trying to reach.
[16:24] Developing relevant content will get you to the top of Google searches.
[18:15] Raising awareness for what you do.
[19:58] Speak to the needs of your target audience.
[21:10] Google Keyword Planner.
[21:50] What organizations get wrong is NOT making decisions from data.
[24:49] Google Ad Grant.
[26:37] Qualifications for Google Ad Grant.
[27:08] FREE RESOURCE: Google Ad Grant Guide.
[29:12] Client went from 20 sessions per month to 20,000 after taking Dave's advice.
[30:54] Dave's website audits.
[32:08] I want to help change the organizations' trajectory.
[33:09] What changes do you see staying with us in a post COVID world?

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Posted in PodcastTagged 501c3, community, content, digital marketing, funnel, Google Ad Grant, group, leader, mission-driven organization, Nonprofit marketing, nonprofit SEO, nonprofit SEO in the age of coronavirus, organization, Search Engine Optimization for nonprofits, SEO, SEO during covid, SEO for dummies, volunteer organization
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