A Discussion with Rhea Wong About Her Book – Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit.
#051 – Rhea Wong makes a return trip to the Groupfinity Podcast, this time to discuss her new book – Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit. Rhea points out that that mindset is a big limiting factor in fundraising. We assume people will only give the minimum and we get too emotional about rejection, which impacts our ongoing fundraising efforts.
“I think people get so emotionally tied up in that if they don’t give to my organization, that means all these bad things about me and I’m somehow inferior and less than, and blah, blah, blah, blah, blah. It’s like, okay, let’s just drop the story. AND how could we do our job better without this disempowering story?“
Storytelling is a key to your fundraising success because we all want to believe that our lives have meant something. We all want to think about legacy and believe we lived on the planet and the world is a little bit better. You need to help your donor see themself as the hero in the story. They are the hero, not you.
Rhea tells why investing in systems is so important. We’re always freaking out about money and not spending it and we end up missing the forest for the trees. Think about how to automate your organization to make you more efficient rather than just the amount of the expense itself.
“If I spend money, it’s either going to be because there’s a monetary ROI, so it’s gonna help me bring more money in, or It’s going to give me back my time, or it’s going to increase operational efficiency. If the expense that you’re putting out doesn’t do one of those three things, I think you really need to think about your expense.”
Be sure to stick around until the end to hear what Rhea learned from an FBI hostage negotiator.
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Resources
- Website
- Book – Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit.
- Nonprofit Lowdown Podcast
4 Key Takeaways
#1 Evaluate your systems by mapping your processes to where the problems exist;
#2 In Fundraising a story is important because it accesses the empathy part of our brain. And empathy is where generosity lies
#3 Don’t spend your time doing stupid manual things like data entry. Spend the time creating relationships with humans; and
#4 Your meetings should be 75% of them talking, 25% you talking.
Show Notes
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