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Your Guide To Creating A For Profit Business To Fund Your Nonprofit, According To Tracy Clark

#036 – Today I am speaking with Tracy Clark, the Founder and CEO of Clark & Clark, a nonprofit consulting firm she runs with her husband Robert Clark. Tracy has been coaching and setting up non profit organizations for over 10 years. Together, they have set up over 4,000 Nonprofits and received over 10 million dollars in grant funding.

Clark & Clark teaches self-sufficiency and business development. Their top priority is to see more minorities access the required funds to pursue their purpose.

In this episode, we talk about how some nonprofits start a real for profit business that sells products and services and then use the funds generated by that business to fund their programs.

Tracy says:

“even though they may have had some successful fundraising campaigns, what they’re realizing is they want a little bit more control over the funding that’s coming in.”

Be sure to stick around to hear how Tracy started her 1st business at the age of 10.
Check out Clark & Clark at – https://www.clarkandclark.org/

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Resources

4 Key Takeaways

#1 Grant funders want you to demonstrate sustainability;

#2 You can likely operate a business without a storefront;

#3 Nonprofits face a lot competition so make sure you understand why people will want to support yours;

#4 Make sure you do a good job of budgeting.

Check out Groupfinity.com for the show notes and links for this episode.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:14] Nonprofits are realizing they want more control over the funding that's coming in.
[8:10] Do I need a storefront?
[9:22] I would really challenge you to really think about ways to share space with others.
[11:24] There is a lot of competition in the nonprofit world.
[12:34] Find an area of need and think about how you can provide a service and add value.
[13:47] The first thing that you should start thinking about is your budget and what you really need.
[17:30] Find something that you're passionate about and fulfills a need.
[19:27] The biggest thing I learned in the pandemic is you really have to cut out the fluff.
[21:10] When it comes to the virtual space, nonprofits can reach new areas of the world.
[21:53] I started my first business at the age of 10.
[25:13] Connect with Tracy
[26:03] A nonprofit organization does not mean that you don't generate funds.

All The Deets On Peer To Peer Fundraising With Chris Hammond

#035 – Today I am speaking with Chris Hammond. Chris founded CGC as a full service consulting firm offering nonprofits strategy on communication, marketing, development, and fundraising. They free up nonprofit boards and staff so they can spend more time on their missions and less on admin stuff.

One of CGC’s superpowers is Peer to Peer Fundraising. They teach their clients how to leverage their supporters’ networks to raise money by committing just 15ish minutes per week to educate their friends and family on this organization they love.

This is A LOT less cost and stress compared to an annual gala.

As for challenges organizations face, Chris says:

“One of the biggest things we’ve seen our clients facing is change and evolving and innovating.”

Be sure to stick around to hear how one of Chris’ clients turned a $2,500 donor into a $15,000 donor.

Check out CGC at – https://cgcgiving.com/

Apple | Google | Spotify | Stitcher

Resources

4 Key Takeaways

#1 Use a welcome email series to onboard new supporters;

#2 Dealing with change is one of the biggest challenges for organizations;

#3 Peer to Peer Fundraising is a more formulaic and predictable form of fundraising;

#4 It is as important to have supporters open doors with potential donors as it is to have a super compelling message.

Check out Groupfinity.com for the show notes and links for this episode.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:45] We focus on organizations with 3 people or less in their marketing or development departments
[4:15] Started helping with grant writing, but realized that was not the best use of my time
[5:35] Dealing with change is one of the biggest challenges for organizations.
[8:35] People don’t have the time to strategically think about how they should evolve and innovate.
[11:13] We work with organizations to create a welcome series.
[13:52] Welcome Series is separate from your newsletter.
[17:30] We’ve seen an uptick in Peer to Peer Fundraising.
[20:18] We develop the messaging templates and the content.
[22:30] Peer to Peer with a Gala Fundraiser.
[27:29] If you have a fairly active group of donors, you can do P2P Fundraising.
[28:45] Example: Center For food Action.
[32:54] Connect With Chris.

Never Worry About Collecting Annual Membership Dues Again – Not Quite, But You Should Hear What Shane Sams Has To Say About What You Can Do Instead

#034 – Today I am speaking with Shane Sams. Shane has one of the most popular episodes on Pat Flynn’s Smart Passive Income Podcast. His episode #122 is one of SPI’s most popular. To put this in perspective, SPI has more than 500 episodes and over one million downloads. Shane’s episode has more downloads than Tim Ferris and Gary Vaynerchuck combined.

Shane started the flipped lifestyle with his wife Jocelyn. Their mission is to help 100,000 families flip their life by turning it upside down thru starting, building, and growing an online business.

Although they primarily work with individuals, they also work with nonprofits and I think there is a lot of potential for our small mission driven organizations, especially those that rely on membership dues. Our organizations can use what Shane teaches to start a fun online business and use the funds generated from that effort to fund their organization’s programs and ditch their membership dues.

Shane says that in building a successful membership group….

“You’ve got to provide value with content. You’ve got to provide value by uniting the community and you’ve got to bring access to the people”.

AND

“People are only going to exchange their proof of work, which is money, for your proof of solution”.

Be sure to stick around to hear how Shane, in his words, “about wrecked my lawnmower”.

Check out Shane at – flippedlifestyle.com

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Resources

4 Key Takeaways

#1 You make money when you sell your knowledge, your wisdom, and you help people solve problems;

#2 The membership model will work, whether you’re for profit or non-profit, doesn’t matter;

#3 Create content that solves a problem and a place for your people to hang out and connect;

#4 It’s simple – you create content, you build an email list, you get people in your membership.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[4:05] Shane’s story.
[9:43] And I about wrecked my lawnmower.
[14:06] Shane and Jocelyn started elementarylibrarian.com.
[16:55] After we quit our jobs, we helped someone in our Sunday School group.
[17:50] You can monetize that with training, leadership, and coaching.
[18:10] The membership model will work whether you're for profit or nonprofit, it doesn't matter.
[23:59] Provide content that solves a problem, a place for your people to hang out, and provide leadership.
[25:34] Two success stories - a financial one and a crazy one.
[29:43] Our mission is to help a hundred thousand families flip their life.
[30:33] Find Shane

Your Guide To Creating A For Profit Business To Fund Your Nonprofit, According To Tracy Clark

Resources

4 Key Takeaways

Show Notes

All The Deets On Peer To Peer Fundraising With Chris Hammond

Resources

4 Key Takeaways

Show Notes

Never Worry About Collecting Annual Membership Dues Again – Not Quite, But You Should Hear What Shane Sams Has To Say About What You Can Do Instead

Resources

4 Key Takeaways

Show Notes

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Your Guide To Creating A For Profit Business To Fund Your Nonprofit, According To Tracy Clark

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All The Deets On Peer To Peer Fundraising With Chris Hammond

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Never Worry About Collecting Annual Membership Dues Again – Not Quite, But You Should Hear What Shane Sams Has To Say About What You Can Do Instead

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4 Key Takeaways

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