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marketingmission

Hi, You Need To Try These Nonprofit Email Marketing Tips ASAP – With Cody Hays

#032 – Today I am speaking with Cody Hays.  Cody is the founder of Marketing Mission.  They provide “affordable marketing to make the world better”.  Cody shares some of his email marketing secrets to help get more of our emails opened and read.  Cody has some great tips and tricks that we can easily implement TODAY!

When considering what to automate, Cody says….

“How much time will this save you? OR Will this save you from having to do something over and over and over and over again? OR do you just hate doing it? If you answered yes to any of that – automate it, right?  Because your time is better served, focusing on your zone of genius rather than doing something that’s going to deplete your energy or waste your time.”

Check out Marketing Mission at – https://www.marketingmission.org/

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4 Key Takeaways  

#1 Short and clear subject lines help get the reader’s attention;

#2 Using emojis in your subject lines can boost your open rate;

#3 Invest in a good email automation tool; AND

#4 Use your email to establish your expertise instead of just a diary of what is going on with your organization.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:10] You want to make sure that your purpose is clear without seeming pushy.
[2:25] Start by looking at your open rate.
[4:30] Aim for 3 to 5 words in your email subject line.
[4:55] Use one to two emojis in your subject line, that'll increase your open rate.
[5:29] Capitalize every single word in the subject line.
[6:10] When we included a number in the subject line, more people opened it.
[8:00] One of the biggest frustrations when it comes to email marketing is cost.
[10:05] Marketing automation tools are VERY common.
[10:30] Consider automating a “Welcome Email Series”.
[13:30] Automation frees you up to focus on your zone of genius.
[14:10] So many nonprofits don't realize that there's nonprofit codes for almost everything.
[15:20] To avoid clickbait, make sure your subject line is relevant to your content.
[16:24] Email content should form relationships with people and add value to their inbox.
[17:12] Use your newsletter to demonstrate your authority / NOT as a diary.

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Posted in PodcastTagged 501c3, fundraising, Marketing, marketingmission, nonprofit, relationship building, Strategy
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