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mobilecause

Coronavirus impacting your fundraising? Here’s what to do – with Christy Noel

#009 – This is my interview with Christy Noel, VP of Marketing at MobileCause.  Nonprofits use MobileCause’s online and event fundraising software to boost their fundraising efforts.  This episode was recorded in early April when organizations were faced with having to cancel or postpone their events due to the coronavirus pandemic crisis.  The social distancing and stay at home orders as a result of the coronavirus pandemic are adversely impacting nonprofit organizations’ fundraising events. You may have to decide to cancel your event.  Local authorities may force you to cancel your event. Christy shares what you can do. Specifically, she talks about transforming “in person” events to virtual ones.  

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Resources

MobileCause

MobileCause Resources

What do do if your event is canceled due to coronavirus

Live event thermometer video

Enhanced text messaging video

Coronavirus communication templates

Virtual fundraising ideas

Other Resources

Groupfinity COVID-19 Q&A

Vimeo

3 Key Takeaways

#1 Don’t drag your feet on moving to a virtual event.     

#2 Don’t assume you need to refund your ticket/registration funds.  Communicate with your guests and sponsors and come up with a way forward that works for both sides.

#3 Add value to your sponsors by continuing to promote them.  

You need to continue communicating with your guests and sponsors.  Let them know what you are doing. Let them know how they can help.  Don’t assume they know.  

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:02] Spring events are going virtual
[2:33] Organizations are continuing to fundraise
[3:30] Organizations are pulling the plug on live events scheduled in the next 3 months
[3:57] Outside of June, organizers are moving ahead cautiously
[4:34] Going forward, live events will have a virtual component
[8:25] Communicate - don't assume you need to refund ticket sales / registration funds if your event changes
[9:00] Ask your guests and sponsors how they want to handle the funds they paid
[10:02] Continue to promote your sponsors
[10:58] Multi-channel communication
[14:15] Recalibrate your expectations when you go virtual
[14:40] You still need to promote your event after you decide to go virtual
[17:00] Livestream your event
[20:15] Test your set-up before you go live (livestream)
[21:37] Make sure you have good audio
[22:46] Do not drag your feet about going virtual
[24:40] Virtual events can expand your reach

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Posted in PodcastTagged annual event, auction, canceled, community, coronavirus, coronavirus crisis, covid-19, donation, donor, events, FAQ, fundraising, gala, group, leader, mission-driven organization, mobilecause, nonprofit, organization, postpone, questions, refund, registration, shelter at home, social distance, sponsors, ticket, virtual event, volunteer organization, will coronavirus stop
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