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profitable fundraisers

Learn the little known secrets about how Facebook Fundraisers for nonprofits work from the Nonprofit Fixer – Sean Kosofsky.

#016 – Sean Kosofsky is the Nonprofit Fixer.  He has cracked the code on how nonprofits can improve fundraising with facebook fundraisers.  He shares some of his little known secrets with us in this interview.

Sean says that if you have 500+ Facebook friends, you can raise $1,000.  If 10 people in your organization do this, you can raise $10,000.  It only takes a month

One secret is you have to do the work.  The good news is, you likely already have the skills to do this.  If you know how to post on Facebook you can do this.

Be sure to check out his website to access nonprofitfixer.com to learn all 8 of his secrets.

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Resources

The Nonprofit Fixer

8 Expert Tips for Raising $10k+ With Facebook Fundraisers

Brian Nash

4 Key Takeaways  

#1 People are FAR more likely to give, if someone they know and like asks them;

#2 Get people willing to do it, have them invite their Facebook friends, and post daily; 

#3 You will be surprised by the people who donate; AND

#4 Don’t assume someone doesn’t have money to give – don’t be both the buyer and the seller.

Show Notes

**Click the time stamp to jump directly to that point in the episode

[2:53] Facebook has billions for nonprofits.
[3:10] Facebook has cracked the code. It is a giant database of billions of users.
[3:31] Peer to Peer Fundraising.
[3:45] People are FAR more likely to give or do something if someone the know and like asks them.
[4:24] 501(c)(3) organizations get the lowest fees.
[5:19] Sean made $20k in the first time he did this.
[5:37] It is like a Facebook event. You have to have i) a start date; ii) end date; and iii) invite your friends.
[5:56] Biggest mistake is that people only post to their own page.
[6:32] If you invite all of your friends, they will see your posts.
[7:21] #1 reason people give is because they were asked.
[7:31] The best fundraisers are the ones with a daily ask.
[8:09] No one goes to Go Fund Me 10x a day, but they go to Facebook constantly.
[9:18] What are the fees?
[10:06] Facebook's fees are nominal, maybe 2% or lower.
[11:09] Biggest day of giving on Facebook for giving is Giving Tuesday.
[11:37] Run your fundraiser for 2 to 4 weeks to create momentum.
[11:55] 30 sample Facebook posts.
[12:27] CEO - Chief of Enthusiasm and Optimism.
[12:53] You don't need any fancy graphics, just pictures and links.
[13:43] Organizations don't need followers. Individuals run the fundraisers.
[14:26] All that matters is you have individuals with their own friend groups
[14:32] The sweet spot is to get people with 500+ Facebook friends. They should be able to raise $500 - $1,000 each.
[16:10] You could be doing this year round.
[17:05] You will be surprised by who donates.
[17:45] Invite every single friend - let them decide if they want to give or not.
[19:05] Post once a day for 30 days.
[19:15] It is faster/easier to invite friends on a mobile device than a computer.
[20:12] Just spend a minute a day for 30 days.
[20:18] Invite all your friends on Day 1.
[21:24] Most people with 500 friends can raise $1,000 in 30 days.
[22:18] One group raised $100 million in a couple of months.
[23:40] One group had 28 fundraisers that raised $25k in 25 days.
[24:34] Get people willing to do it, have them invite all their FB friends, and post once a day. That's it!
[25:15] One board member went from raising $250 to $2k in weeks, satisfying her annual board commitment.
[26:14] It costs nothing to run a Facebook Fundraiser.
[27:32] Don't assume who does not have money to give.
[27:52] Don't be the buyer and the seller.
[28:30] You owe it to the people you serve to continue raising funds.
[30:04] 2021 is going to be rough for in person events.
[30:24] Sean's friend Brian Nash raised money via a live stream cabaret event.
[33:17] All 8 tips / 30 sample posts / Guide

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Posted in PodcastTagged community, coronavirus, coronavirus crisis, covid-19, donation, Facebook fundraiser, fundraiser, fundraising, group, leader, mission-driven organization, nonprofit, organization, profitable fundraisers, shelter at home, social distance, volunteer organization

How to run a custom face mask fundraiser without traditional fundraising risks.  After helping over 50,000 groups raise more than $50 million, James Speirs shares how ABC Fundraising found their BEST FUNDRAISER EVER during COVID.

#013 – James Speirs from ABC Fundraising shares with us how they pivoted when COVID hit from fundraisers primarily focused on food items to selling custom face masks online.  The face masks have been such a HUGE HIT, they’ve become their MOST POPULAR FUNDRAISING CONCEPT.

It is pretty simple.  You give them your logo & background color and for a low initial $40 fee, you get a web-store with about 20 face masks available in both adult and youth sizes.  Eight are custom with your logo and the remaining are either general (eg American Flag, blank, dog, cat, etc….).  The variety makes customers buy more.  

Their process reduces the risk to the group / organization because:  

-You don’t need to carry expensive inventory. 

-Low 50 face mask minimum (not 50 orders, 50 total face masks) 

-Masks are prepaid – they only produce the face masks that are ordered and pre-paid.

-Very low upfront costs – only $25 set-up fee plus a $15 web-store fee.

-Your group gets a check when the campaign ends a few weeks later.

Customers place their order and pay directly in the web-store.  The variety in the web-store (20-ish masks) AND a discount when you buy 3 or more, results in 80% – 90% of the customers buying 3 or more face masks.  

This has been a HUGE hit with schools, churches, youth sports, local businesses, and non-profits of all sizes.

You simply send your logo and the ABC team will work with it and provide you with 8 custom face masks plus some generic options for your web-store.  You can be up and running in 24 hrs and have your funds in a month.  

One of his groups earned $2,000 on a $40 investment – that is a WHOPPING 5,000% Return on Investment.  AND FURTHERMORE, they’ve opened their store again.  Once you pay the initial $40 fee, you can open and close your web store whenever you want.

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Resources

ABC Fundraising Face Mask Fundraiser

5 Key Takeaways  

#1 Ease of entry – simply email your logo (in any file format) and background color to get started;

#2 Everybody can play – the upfront cost is only $40 and they have a low minimum of ONLY 50 face masks (not 50 orders, 50 face masks – 1 order could include 3 masks); 

#3 You get a web-store so it is compatible with social distancing

#4 It’s Fun; AND

#5 You can be up and running in 24 hours and have your funds about a month later

Show Notes

**Click the time stamp to jump directly to that point in the episode

[3:05] We made it as easy as possible
[4:00] Everybody can play...
[4:26] Ease of entry - simply email logo & background color to get started
[4:55] Order taker brochure
[5:18] Group gets a web-store - text to friends family & promote on social media
[6:00] You can be up and running with in 24 hours
[6:40] Send your logo in whatever file format you have
[7:30] You get 8 versions of face masks
[8:11] 8 Custom and a couple dozen generic masks
[8:44] 80%-90% of customers buy at least 3 masks
[9:08] Customers get a discount when buying 3 packs
[10:28] Timeline to get started
[11:15] You need to share your link with friends and family to get better results
[11:53] Profit check is cut immediately when web-store closes
[12:18] From start to finish - 3 weeks
[12:45] You can re-open your web-store at any time
[14:02] Minimal ($40) upfront cost
[15:06] How does payment occur?
[15:37] No pre-order guessing / Masks are prepaid / No checks to count
[16:00] Web-store automation saves you time
[16:45] Volleyball team sold more than 370 masks, well over their original target
[18:17] Works for anyone with a logo
[20:00] This removes a lot of the risk
[21:00] Variety results in more sales
[21:20] 50 masks minimum does not mean 50 customers
[21:44] Adult and child sizes
[22:08] Mask quality
[24:14] Mask cost
[24:50] Most custom masks in the market are in the $20 range
[25:08] Volleyball team earned $2,000 in profit on 378 masks
[26:17] Fundraising moving online in a post COVID world
[28:22] Connect with James

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GroupFinity

Posted in PodcastTagged community, coronavirus, coronavirus crisis, covid-19, custom face mask fundraiser, donation, face mask fundraiser for schools, Face mask fundraising, face masks for fundraising, face masks fundraising ideas, fundraiser, fundraising, group, leader, mission-driven organization, nonprofit, organization, profitable fundraisers, shelter at home, social distance, volunteer organization
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