Marketing Specialist Lynn Ruby Shares The Email Marketing Mistakes You Are Making And The Changes You Need to Make Get Your People’s Attention.
#050 – Today I am speaking with marketing specialist and strategist Lynn Ruby. Lynn works with small businesses, solo-preneurs and nonprofits who are really good at what they do, but still struggle and get intimidated by online marketing. The pandemic brought about 3 primary changes to email marketing: 1) Email volumes exploded; 2) 75% of us tried new habits and those habits are sticking; and 3) Brand loyalty was shattered.
“…. the volume of email drastically expanded during the pandemic and is continuing to go up after the pandemic. Consumers changed their values, they changed how they’re doing things. Email was a big part of that and they’re changing their loyalties to brands and all of those things are continuing to change”
Lynn shares that if you are not clear and concise, your emails will get lost. You are not competing with other nonprofits, you are competing with EVERYONE your tribe is getting emails from – large corporations with experienced copywriters.
“…if you’re a really small non-profit, if you’re a larger non-profit, if you’re a relatively medium sized business or medium sized non-profit, you’re competing with them because they’re setting the expectations of how email should be done and they do it very well.
They’re clear and concise with their messaging and their visuals. And if we as smaller entities cannot rise at least somewhat to that level that those big brands are doing because that’s who our audience is also seeing emails from, we’re going to be not as effective as we can be.”
Be sure to stick around until the end to hear why you should segment and personalize your emails.
Subscribe
Resources
4 Key Takeaways
#1 Email is being used more than ever;
#2 You need to move social media followers to your email list;
#3 You need a subject line that causes the recipient to open it; and
#4 Write the way you talk.
Show Notes
**Click the time stamp to jump directly to that point in the episode
Subscribe
